The team: MPW Making Places Work
Medi Parry-Williams
FOUNDER & DIRECTOR
Medi Parry-Williams is the founder of MPW Making Places Work.
With her passion, vision and expertise, Medi revitalises retail destinations and together with her incredible team, she transforms them into thriving places of vibrant community – vitally helping local economies to grow.
Medi established MPW Making Places Work to create impact, to bring places to life and to make meaningful differences to people’s everyday lives.
With her, she brings over 15 years’ experience in the shopping centre and town centre industry and is known for her abundance of energy, problem solving techniques and professional skills, which she shares to help empower other people and enable places to grow.
With practical international business experience, non-executive director and executive director roles over many years, Medi understands exactly which successful strategies work on the ground to create thriving and sustainable retail destinations by simultaneously making profits work at board level.
MPW Making Places Work, is a powerful, professional force to create positive change.
Dr Sara Parry
NON-EXECUTIVE DIRECTOR
Specialising in marketing, small business marketing and consumer behaviour. As a professional university level educator, Sara also brings extensive training and development expertise to the business.
Dr Sara Parry is a Senior Lecturer in Marketing at Bangor Business School. She leads a number of Marketing modules on the BSc Marketing, MBA International Marketing and MA Business and Marketing programmes. Her research interests include consumer behaviour and small business marketing and her research work has appeared in a number of internationally recognised journals such as European Journal of Marketing, International Journal of Consumer Studies and Journal of Business Management.
Experience
Sara is an outstanding educator and experienced marketing professional with an impressive CV to date which includes the following posts and responsibilities:
Postgraduate Director of Marketing Programmes at Bangor University
Associate Editor for Marketing Intelligence & Planning
Leads the ‘Understanding Consumers’ research group at Bangor Business School.
Lead of funded research projects by the Welsh Government (PI, £20k, 2021- 2022) and the Bangor Impact and Innovation Award (PI, £20k, 2022-2023)
External Examiner for Cardiff Business School’s MSc Strategic Marketing programme.
Chartered Institute of Marketing (CIM) accredited.
Anna Edwards
NON-EXECUTIVE DIRECTOR
Specialising in urban economic development, data analytics, strategising and the night-time economy.
Anna is an experienced economic researcher with over ten years of experience and is a PhD candidate at the University of Melbourne researching the Australian night time economy. She’s led and participated in a variety of public and private sector projects for various economic purposes and has a wealth of experience in data analysis (quantitative and qualitative) and designing research methodologies to elicit hard-to-reach information.
We’re delighted to have such a data expert on our MPW board, as one of Anna’s many skills and a key strength, is reporting information and evaluation evidence generated through programs of primary and secondary research to provide clear interpretation and understanding. She is a certified PRINCE2 project management practitioner, a Tableau Desktop Specialist and is also Alteryx Designer Core certified.
Education
MSc Economic Development Research and Policy from the University of Birmingham
BA Business Studies (First Class Honours) from the University of Hull
Specialist Certificate in Leadership (First Class) Melbourne Business School
Certificate in small group teaching
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