Task:

To raise the profile of a new shopping destination with a creative and impactful event.

Results:

• Successfully coordinated the finish of the final leg of the 3 day Tour De Yorkshire race.

• Managed the planning and delivery with international and local partners.

• Reinvigorated and energised towns, stakeholders and the local community.

• Attracted a thriving 1 million visitors across the third leg of the route.

• Created vibrancy with over 5,000 cyclists at the centre over the course of the day.

• Gained positive national TV coverage on ITV4 including local and regional coverage.

• A booming £64m was generated for the Yorkshire economy over 3 days.

• An impactful 9.7 million people viewed the event across the world and televised in 180 countries.